Just Website Brokerage

Just Website Brokerage

Just Website Brokerage is an independent online business brokerage that helps owners sell websites and digital businesses, rather than operating as a self-service listing marketplace. Founded in 2019 by website investor and broker Joe Burrill, the Australia-based brokerage grew out of Burrill’s experience buying, improving, and selling online businesses starting in 2012. It specializes in representing businesses generating roughly $5,000 to $1.5 million in annual profit, placing it in the small- to lower-middle-market segment of digital acquisitions. The firm is based in Brisbane, Queensland, although Burrill’s public professional profile now lists him as operating from Sweden.

The brokerage’s primary selling point is a hands-on, seller-representation approach. Rather than expecting owners to create a listing, answer prospect questions, and arrange calls on their own, Just Website Brokerage says it manages the listing, handles incoming buyer leads and questions, organizes buyer-seller calls, and assists both parties through to a smooth closing. It represents a broad range of digital assets, including e-commerce and dropshipping stores, affiliate and advertising sites, subscription businesses, and social-media-based businesses. The firm also says it conducts strict due diligence on the businesses it lists, an important distinction for buyers seeking more reliable financial and operational information than may be available in an unvetted open marketplace.

Just Website Brokerage markets itself as the highest-ranked website broker on Flippa, reflecting the founder’s extensive activity on the Flippa marketplace and his transaction-focused background. Its compensation model is success-based: the company says it charges nothing upfront and earns its fee only when a buyer transaction is fully completed. For sellers, the value proposition is therefore professional listing management, access to an established buyer audience, deal coordination, and a broker whose incentives are tied to achieving a completed exit. For buyers, the attraction is curated online-business opportunities with broker-led communication and diligence support rather than purely direct-to-seller negotiation.
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