Flippa Marketplace

Flippa is one of the oldest and best‑known open marketplaces for buying and selling websites, online businesses, SaaS products, apps, and domain portfolios. Originating out of the SitePoint marketplace in the late 2000s, it is headquartered in Melbourne and Austin. It operates as a private marketplace where anyone can list an asset for auction or fixed‑price sale. It hosts everything from tiny starter sites and side projects to six‑ and seven‑figure businesses, with tools for escrow, messaging, and basic verification.

Flippa’s defining features are scale and openness: it offers a very large volume of listings across many asset types, making it a primary hunting ground for both new and experienced buyers. While the platform provides tools for verification, buyers are encouraged to perform thorough due diligence—reviewing traffic sources, revenue proofs, and seller histories-to feel confident in their choices. For readers, Flippa is the canonical example of a broad digital‑asset marketplace: rich in opportunity and deal stories, but relying heavily on the buyer’s judgment and process discipline.